Marketing automation can be the most effective way to nurture leads, but it requires correctly setting up scoring systems, lead segmentation and drip logic. Via Digital can manage the implementation of a marketing automation platform like Marketo, Pardot or Hubspot through the day-to-day management of drip campaigns.
Social Media Marketing
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out!
Conversion Rate Optimization
While search engine optimization improves your site in the eyes of search engines, conversion rate optimization improves its effectiveness as a lead-generator. Using B2B best practices and A/B testing, we improve the conversion rate of websites and multiply the impact of all marketing efforts.
Paid Digital Marketing
Paid digital marketing allows you to advertise to your audiences while they visit their favorite websites. Our offerings include search advertising, remarketing, social advertising and display advertising. We handle every aspect of every campaign, including keyword strategy, audience segmentation, ad creative, reporting and optimization.
With the right email marketing campaign services, B2B and B2C firms can significantly improve their ability to reach out to prospective clients, engage customers and increase conversions. Email marketing is a tried and true form of direct marketing that continues to be highly effective for connecting with target audiences, enabling brands to achieve important marketing goals and benchmarks.